Theory and dating and love updating 10 3 9
Bumble’s unique feature is that only women can make the first move (that is, send the first message).
Of course, this greatly restricts activity for the men, but the restriction breaks the great coordination problem and solves the tragedy of the commons: since women are not being inundated with messages, the men they match have a real chance of a date.
The apps strategically restrict choices to shift users out of a bad equilibrium – low-quality messages and low response rates – into a better one.
While the dating market will always have a heart of its own, many other markets face similar challenges in the internet age.
Traditional heterosexual dating apps have a fatal flaw: women get flooded with low-quality messages – at best vapid, at worst boorish – to the point where checking the inbox becomes an unappealing chore.
Partly as a result, men see most of their messages ignored.
With certain tweaks, some of the strategies pioneered by the dating apps could be used in other markets.
Where love leads the way, perhaps others will follow.
Bumble has several other features that strategically influence users’ behaviour in order to lead more users into real conversations.For example, after a match is made, women only have 24 hours to start chatting or else the match disappears.Any worries that responding too quickly will signal over-enthusiasm are allayed because it’s common knowledge that the app leaves no choice.In the online job market it’s trivially “cheap” to submit one more for one more role, so employers receive hundreds of unsuitable suitors for every open position.Online apartment-hunters and apartment-owners face similar levels of inundation and frustration.